Celebrities for promotions help brands achieve instant recognition. A famous face associated with a product can make it memorable. Consumers quickly connect the brand with the celebrity they admire.
I remember a beverage company in Mumbai that used a cricket star in their campaign. Sales spiked within weeks, not because of heavy advertising, but because fans trusted the player’s en... https://bmtagency.in/top-reasons-why-brands-hire-celebrities-for-promotions/