This investigation scrutinizes the impact of sensory perceptions and country of origin (COO) on consumer inclinations for aromatic rice in China and Thailand. elucidating pivotal sensory characteristics and cross-cultural variances in purchasing behavior. A choice experiment (CE) involving 1330 participants from Guangzhou and Bangkok assessed attributes such as fragrance. grain quality. https://www.hindigyanvishv.com/top-super-Centehua-Distressed-Southwestern-Aztec-Area-Rug-special-buy/