Abstract This study aims to reveal the social representation of fintech from the perspective of traditional financial sector professionals in Brazil—herein used as a proxy for emerging markets—to interpret and compare it with the scientific literature on the concept of fintech. To achieve this. we applied the social representations theory associated with the word evocation test. simil... https://www.alarecre.com/Virescent-Harmony-Galaxy-A14-5G-Clear-Case-p106336/